Our Story

Founded in 2012, we are the first company from Urla, Turkey to introduce Turkish olive oil to America.

It all started when two women – tired of city life and demanding careers - found themselves living on the rural coast of Western Turkey in Urla.

Duygu, the founder of Hiç and originally from Turkey, previously lived in Paris for eight years working in the fashion industry. Nancy, an American Marketing Executive from New York City escaped to the beautiful coastal town of Urla with her husband.

The two met in 2015 and quickly learned they shared a love for olive oil and a passion for clean living. Today they are working together to make their dream come true - to become a trusted household brand for those who value simplicity by producing the best products made from pure and natural resources. 


Our Passion - Pure Products

We feel passionately about maintaining the purity in all of our products.  At Hiç, we admire the simple methods of the past and the organic nature in which olive oil was created. Our goal is to honor the past and respect nature, and our customers, by delivering unique and high quality products in their most pure state, because we value simplicity and truly believe less is more.








 Our Founder - The Agricultural Activist

Duygu was captivated by Urla’s history with olive oil and the natural flora along the Aegean coast. Since she moved to Urla in 2012, she has transitioned into an agricultural activist and has devoted herself to learning the craft of organic farming, sustainable agriculture and renewable energy in an effort to deliver unique, high quality olive oil products in their most pure state. 


Through hard work and a passion for the fruits of Urla, the entire Hiç team is dedicated to creating one of the best olive oils in the world today.

Additionally, Hiç is devoted to elevating the profile of Turkey in the global marketplace as a top producer of organically rich olive oils.



Contact us at:  info@hicoliveoilstore.com

Hiç Olive Oil Store
352 Park Street, Suite 205
North Reading, MA 01864

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